We may find a few significant methods used in conducting The New Diplomacy. These are ,for instance, The Public Diplomacy, The Multilateral diplomacy and The Paradiplomacy of Non-State Actors. Each of them plays an important role in striking the balance in the international politics and developing the relations among states. It is difficult to indicate which aspect of The New Diplomacy is the most influential one. Still, I personally consider The Public Diplomacy to have the greatest meaning for the civilization of the 21st century.
First and foremost, nowadays, when the media seems to be extremely powerful in terms of shaping people’s opinion, the fact that so many issues of worldwide importance are broadcast by Television, radio, Internet and newspapers is quite risky. Nevertheless, it proves of a huge progress in relations between political institutions and public opinion. Therefore, as citizens, we are given an enormous opportunity to get involved into world’s politics. It allows us to express our stance freely, to judge decisions and criticize measures. Today, unquestionably, the public participation has a huge power which can easily contribute to decision-making processes at each political level.
Yet, not only is the public diplomacy about facilitated accessibility of information but also about the ability of a state to promote itself. Numerous official institutions are strongly backed up by the PR agencies. That may question the creditability of particular politicians and their statements. They not seldom do both conceal and reshape some information and facts. There appeared several critical statements condemning public diplomacy for its propaganda-style character. On the other hand, though, undoubtedly it is extremely useful in building long-term relations in the international field.
Moreover, I need to emphasize the increasing role of embassies. Their work on creating the best possible image and publicity of their home state is significant. They do that using various methods. One of the most popular one is simply spreading the culturalattractiveness , meaning educational possibilities, travelling, art and many other. The Foreign Affair policy is much more efficient when conducted through means ensured by embassies. They are placed in the receiving state, therefore they can maintain friendly relations on a daily basis and quickly response to any confusing situations.
To conclude the above arguments, I am convinced that The Public Diplomacy is an inseparable feature of modern civil societies. Its effectiveness depends on the scope of participation of people. Fortunately, more and more citizens want to have impact on local, state and world politics. Thanks to this kind of diplomacy we can get truly involved in worldwide issues, influencing the direction of world’s development. This proves that despite some noticeable flaws, there is a considerable need for conducting The Public Diplomacy.
I liked your emphasis on the important role played by embassies in promoting a country's reputation around the world. This is a frequently neglected dimension of public diplomacy (lower case 'p' and 'd'), but is perhaps its oldest.
ReplyDeleteI should have liked you to say a little more about how public diplomacy builds and enhances relations between states. Perhaps you can do so when you revise this entry for your seminar log.